Glossier mastered the ‘clean girl’ aesthetic before it had a name, with their promise to provide effortless “skin first, makeup second” beauty, ahead of the viral trend. With its dewy finishes, sheer pigments and skincare-infused formulas, the brand has become a widely-loved holy grail amongst beauty lovers amidst the popular rise of a natural, glowy makeup look. 

From Glossier’s Futuredew oil serums to their popular Cloud Paint, the brand is all about polished radiance: “an instant dewy glow that lasts”. The brand hones in on long-wearing, nourishing formulas that enhance, rather than mask, natural beauty. 

Despite critique that the brand’s formulas lack performance over newer competitors, Glossier is constantly evolving and keeping on top of trends, refreshing its look, products and packaging. The collection continues to expand into bolder shades, whilst maintaining the minimalistic consistency of their dewy formulas.  

A prime example? The new Black Cherry Collection. This launch blends bold, red packaging and deep berry tints to bring an enhanced, flushed glow to the Glossier lineup. It is a collection that taps into our senses with its juicy, cherry aesthetic, providing a fresh twist on the brand’s signature aesthetic – could this be ‘clean girl’ aesthetic remastered?

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