Summer – the season where personalities shine through fashion, with bright colours, styled accessories, and lighter fabrics. Here are some of the biggest trends we will see this upcoming summer! 

Summer Tailoring 

One of the biggest trends coming this summer is tailored waistcoats and short co-ords. These will make summer dressing super easy, especially as many fashion brands and houses are styling these out in summer materials such as linen and cotton, making the hot summer temperatures more bearable!  

Waistcoats have been gaining popularity over the last few seasons and embroidered and quilted waistcoats and jackets have been very much loved this past year, so it is no surprise that this love would continue into the summer months with lighter and airier versions. 

Sticking with the trend of linen, relaxed wide-leg trousers are the summer classic that we see time and time again and will definitely be continuing their legacy for 2024. Linen trousers are my go-to for every summer and have been a staple in my wardrobe since 2019. They are such a versatile and easy-to-wear item that should be in everyone’s wardrobe for easy summer dressing. They can be styled down for a casual Sunday farmers market walk or styled up for an evening dinner on holiday.  

Cooling Crochet 

Another big trend coming this summer will be crochet, which is super exciting as a crocheter myself! 

As we attempt to move towards being more sustainable, one of the best ways to produce, wear, and style new clothes is by making them yourself! Crochet is one of the quickest ways to make new clothes and accessories. Whilst not always the cheapest option, crochet is one of the most rewarding skills and can be done fairly low-cost with the help of YouTube tutorials and Pinterest. Crochet is the perfect texture to add to any summer outfit and can be easily dressed up or down for versatility. From bucket hats to beach cover-ups, summer crochet is known for being light and breathable as it incorporates lighter summer materials such as a cotton, therefore making it perfect for summer styling as the summer heat gets up. 

Big, Bold, and Blue 

The big colours this season have already set their place in summer fashion. The most classic which never strays far from being in summer trends, is white. From Little White Dresses to relaxed linen, white has become one of the most versatile colours over the past few seasons and will continue to have a strong grip on summer styles for next few seasons to come.  

The biggest colour trend this summer is bright sky blue. From bold eyeshadow looks to summer holiday outfits, blue has made its statement on the S/S24 season. One of the most noticeable brands fulfilling the blue trend this is Staud. Staud’s beaded shoulder bags have had many people in love and excited for upcoming holidays and have definitely set themselves out from the crowd with their unique designs. 

Tennis Chic

The biggest style trend this summer is tennis chic. If you have seen the increased popularity around Zendaya’s new film Challengers, then it is no surprise that the timeless, ‘old money’ style has taken on a new form with the help from the films costume design. From Ralph Lauren Polo shirts to white skorts, the era of tennis chic is here. This preppy, athletic style has taken social media by storm and is one that has inspired people to take up the sport and influenced fashion to revive the love for athleisure wear. 

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